Web Image Format Guide
This 1-page letter PDF is for anyone choosing the right image format for a website. It lists content types in one column, the best format in the next, and quality notes in the third. Rows cover photos, logos and icons, and screenshots. Examples include WebP or AVIF with JPG fallback for photos, SVG or PNG for logos and icons, and PNG or lossless WebP for screenshots.

Free printable · PDF
- 1 page
- US Letter — choose “Fit to page” for A4
- PDF, 72 KB
Free for personal, family and classroom use.
Use it as a quick reference while exporting images, updating product pages, or checking existing site graphics. Keep it nearby when deciding between JPG, PNG, SVG, WebP, and AVIF, and use the quality notes to match the format to the image type.
Good for
- Choose formats for website photos
- Pick the best format for logos
- Check screenshot export settings quickly
Tip: Print on one side and keep it near your editing station for quick format checks.
4 files · PDF, XLSX, DOCX
Get every sheet: Web Image Optimisation Kit
This sheet plus 3 more in one download, with the editable Excel and Word files. Printable web image format guide, a page weight audit workbook, an image optimisation checklist and a responsive image size planner.
$3.00 USD, one-time 4 files · about $0.75 each
- Instant download
- 7-day refund
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7-day money-back guarantee. Full refund within 7 days of purchase, even after you download.

Page Weight Audit for Webp
Printable WebP Optimization Checklist
Printable Responsive Image Size Planner